Thursday, 14 February 2013

Jollibee’s foray into Singapore facing resistance

14th February 2013

(14 Feb) – Jollibee’s foray in the Singaporean market is facing resistance.
The resistance appears to be a particular Singaporean dislike for seeing Filipino crew in the Singapore branch.

“Singaporeans are encouraged to boycott Jollibee Singapore to send a message that foreign businesses which hire foreigners first are not welcome in Singapore, and, businesses which targeted the Singaporean market share and profit off Singaporeans should prioritize job opportunities for Singaporeans first,” a website said.

The same group is believed to be the same one behind the Facebook account, BoycottJollibee, which posted the same sentiments.

The Facebook account [Link] was created Tuesday, February 12, and so far has generated 2,351 likes.

Jollibee is not available for comment as of press time.

The company first revealed its plan to venture into Southeast Asia’s financial hub in May, announcing that unit Golden Plate Pte. Ltd. has entered into a 60:40, $1 million-capitalized, joint-venture agreement with Singaporean Beeworks Inc., to bring the Jollibee brand into Singapore shores.

Beeworks is owned by mostly Singaporeans with extensive business experience in the retail and hospitality sector, among them Jennie Chua who was a former CEO of Raffles Holdings.

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